Purpose
This page lists the in-app advertising and advertising-measurement partners currently active in SNAP SNAKE and how your choices apply. It is referenced by our Privacy Policy.
How advertising works here
SNAP SNAKE uses the Google Mobile Ads SDK with AdMob mediation. On Android, personalization is governed by Google UMP consent where legally and platform-permitted. The Android version also uses the TikTok App Events SDK, after the applicable consent/analytics permission is available, to attribute installs, measure selected app outcomes, and optimize TikTok advertising. TikTok is a measurement partner here and does not serve ads inside SNAP SNAKE. iOS in this version is NPA-only / no IDFA-backed tracking, has no TikTok SDK, shows no ATT prompt, and shows no Google UMP or custom tracking/consent prompt — ATT would apply only if IDFA-backed tracking is enabled in a later version. On Android, consent-gated personalized ads may serve where legally and platform-permitted. In the EEA/UK, non-personalized or contextual advertising and non-essential advertising measurement that use device storage/access rely on consent; non-personalized/contextual or limited ads may otherwise serve where permitted.
Current advertising and measurement partners
| Partner | Role | Data received | Consent / controls | Policy |
|---|---|---|---|---|
| Google — AdMob / Google Mobile Ads / UMP | Mediation platform, ad network, consent management | GAID/IDFA (per consent), IP/coarse location, device signals, ad events | Google UMP prompt (Android / where available; not shown on iOS in this version); iOS ATT only if IDFA-backed tracking is enabled later (none in the current build); device ad-ID reset/limit | AdMob Policy · Google Privacy |
| Unity Ads (Unity Technologies) | Mediated ad network | GAID/IDFA (per consent), IP, device signals, ad events | UMP consent forwarded to the Unity Ads adapter; iOS ATT only if IDFA-backed tracking is enabled later (none in the current build) | Unity Privacy Policy |
| TikTok — App Events SDK (Android only) | Advertising attribution, campaign measurement, and optimization; not an in-app ad network | GAID where available/permitted, IP/coarse region, SDK/device/app technical data, install/launch/2-day-retention events, selected gameplay milestones, confirmed purchase value/currency/product ID, and impression-level ad-revenue value/currency/network/format/placement. No names, email, phone, payment-card data, receipts, order IDs, or ad-unit IDs are intentionally sent. | Initialized only after the applicable Android consent/analytics permission is available; new event forwarding stops if consent is withdrawn. Reset/limit GAID in device settings. Not included or initialized on iOS. | App Events SDK · TikTok Privacy |
Optional / future partners
There is currently no additional (+1) mediated advertising network. Google (AdMob / Google Mobile Ads / UMP) and Unity Ads are the only partners that serve ads inside the game. TikTok is listed separately as an Android-only attribution and measurement partner; it does not serve ads inside SNAP SNAKE and is not present on iOS. If another mediated network or measurement partner is introduced, it will be added here before activation, with its data practices, consent controls, and policy link, and included in the applicable store disclosures.
Your choices
- Change your advertising/analytics consent in the App’s privacy/consent settings where available: on Android, this re-opens the Google UMP consent prompt and also controls whether new TikTok App Events are forwarded; on iOS, this version does not show an in-app tracking/consent prompt and contains no TikTok SDK, so ad tracking is managed through your device’s ad-tracking controls instead.
- On iOS, this version uses no IDFA-backed tracking, so no App Tracking Transparency (ATT) prompt is shown; if IDFA-backed tracking is enabled in a later version, you will be able to deny ATT to prevent it.
- Reset or limit your advertising ID in your device settings.
- Contact [email protected] with any advertising privacy question.
Change log
Added the Android-only TikTok App Events SDK as an advertising attribution and measurement partner, including the approved event categories, consent behavior, data controls, and clarification that TikTok does not serve ads inside the game and is not included on iOS. Google and Unity Ads remain the only in-app ad-serving partners.
Clarified that the current iOS build does not show Google UMP, ATT, or any custom tracking/consent prompt; iOS remains NPA-only / no IDFA-backed tracking. Android UMP behavior remains unchanged.
Clarified iOS posture (NPA-only / no IDFA-backed tracking / no ATT prompt in this version) and consent controls; confirmed no banner ads. Advertising partners unchanged: Google (AdMob/Google Mobile Ads/UMP), Unity Ads.
Initial publication. Partners: Google (AdMob/Google Mobile Ads/UMP), Unity Ads. No additional network.